When done correctly, email marketing can be one of the most effective strategies to generate leads and engage customers. But unfortunately, many marketers do resort to common blunders that can significantly reduce their chances of success and expected outcomes. In…
Content marketing is an ever-evolving function, and as digital media continues to grow and change, so too do the pitfalls that marketers should avoid. As we enter into 2023, there are a few key content marketing mistakes that marketing professionals…
By: Smrithi Senthilnathan Here are my opinions on this. I’m not saying a complete ‘yes’ or ‘no’, because there are arguments in favor and against both sides so I hope you read this and then let me know what you…
OpenAI developed ChatGPT, a cutting-edge natural language processing (NLP) tool, that has sparked a tsunami of concerns amongst professionals from all walks of industries and backgrounds including writers. A variant of the popular GPT-3 language model, the tool is capable…
By: Linda S Gunther I think about the fabric of my story. What does it feel like in terms of texture? How does it sound when I read it aloud? I know that what makes a story sing, whether memoir or fiction…
By Ramlal Agarwal Writing about Indian writing in English. Salman Rushdie in his preface to Vintage Indian writing in English 1947-1997 says, “The prose writing – both fiction and non-fiction created in this period by Indian writing working in English,…
By: Ramlal Agarwal Like Salman Rushdie, Arundhati Roy is not deterred by the constraints of using English as Indo-English writers did before Rushdie. Rushdie and Roy adapt English to suit the expression of the chaotic emotional turmoil of the Indian…
By: Duane L Herrmann When ‘Abdu’l-Bahá (Head of the Bahá’í Faith, 1892-1921) was speaking in the United States, He used the comparison of a writer’s ability to write as proof of the existence of God – an intelligent creator. For…
By: Ramlal Agarwal Magic realism is a widely used term in literary discussions, especially of novels written in the 80s and 90s of the 20th century. Gabriel Garcia Marquez and Salman Rushdie are some of its prominent practitioners. It is…
By: Ramlal Agarwal In the second half of the 19th and the first quarter of the 20th centuries, there was a surge in creative writing and most of the masterpieces in American and European literature came out during this period,…