Literary Yard

Search for meaning

Business

photo of people using laptops

How to build a brand

By James Aitchison According to conventional wisdom, brand owners defined their brands through skilfully crafted advertising messages, delivered daily to billions of consumers through the mass media.  Nowadays, the game has changed.  The media is no longer mass, and brand…

Preparation

By: Mayumi Yamamoto I call her more often than before – before she’s gone. Louder. Sometimes, I even shout out her name when I stay alone at home. If someone sees me doing so, I would be mistaken as an…