Walking up the winding path towards the Ashapuri temple in the Kangra district, I felt a sense of peace and tranquillity settling over me. The surrounding trees and lush greenery provided a serene atmosphere, and the distant sound of ringing…
Harari’s Sapiens and Homo Deus are two thought-provoking books that explore the past, present, and future of human beings. The first book, Sapiens, delves into the history of humankind from the emergence of Homo sapiens in Africa to the present…
By James Aitchison An author is not an author. An author is a brand. Just like cars, computers, and packaged goods, an author is a brand with unique brand values. Lee Child is a brand. Every Jack Reacher…
By Julia Jeon Freedom of speech is a first amendment right of the Constitution that states, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of…
Writing effective inbound marketing emails is still one of the most harnessed media and an essential part of any business that wants to utilize email as part of their marketing strategy. It’s important to think outside the box and use…
By Vanaja Malathy The release of ChatGPT by California company Open AI will be remembered as a turning point in introducing a new wave of artificial intelligence to the world. ChatGPT’s ability to ape human speech and automate previously time-consuming…
Content can make and break brands, businesses, careers, personal images, governments and much more. The power of content gets underlined every day in different shapes and forms around us. This is especially seen when mighty businesses and people try to…
Content marketers have to be a little bit of everything; a strategist, an editor, a storyteller, and more. While the job description may sound daunting, there are some habits that successful content marketers share which help them produce high-quality work…
When done correctly, email marketing can be one of the most effective strategies to generate leads and engage customers. But unfortunately, many marketers do resort to common blunders that can significantly reduce their chances of success and expected outcomes. In…
Content marketing is an ever-evolving function, and as digital media continues to grow and change, so too do the pitfalls that marketers should avoid. As we enter into 2023, there are a few key content marketing mistakes that marketing professionals…